The Escape PlanIS1 costs just $7 but in order to access and use the full automation as shown in the video youwill need to purchase the optional upgrade ‘Your IFTF System’ at an additional cost of $37. Your IFTF System is fully built, fully coded, and ready to use. All you as a user ever needs to do is give away access to video training (which we provide) for free. When a prospect clicks through to watch the free training the system automation takes over and does the selling for you.